FIRST ARC’TERYX EUROPEAN STAND-ALONE STORE OPENS IN LONDON
Vancouver, BC – The first European stand-alone Arc’teryx shop has officially opened its doors in London. This exciting new store, in partnership with Snow & Rock, is located in St Martin’s Lane, Covent Garden – a prestigious pedestrian shopping area linking Long Acre and Seven Dials, whilst also being adjacent to Snow+Rock’s existing Mercer Street store.
Arc’teryx has built a reputation as an innovator in the outdoor industry. Renowned for their impeccable fit, cutting edge fabrics and meticulous attention to detail, Arc’teryx create products that enhance performance in the outdoors. The new 70 m2 store will showcase the essence of the entire Arc’teryx collection, which covers hiking, mountaineering, alpine climbing, wintersports, packs and lifestyle wear. The store will also be the first place to preview many new products, as well as being a home to events with team athletes including renowned British climber James McHaffie and bouldering sensation Mina Leslie-Wujastyk.
The interior of the store features large landscape and nature images shot by Arc’teryx photographers Angela Percival and Brian Goldstone. The pale grey floor, black ceilings and high steel and concrete displays underline the classic, understated high quality look of Arc’teryx products.
Having introduced Arc’teryx to the UK in 2000, and helped grow the Canadian brand to where it is today, it was only natural that Snow+Rock was chosen as their partner to open a store in the UK. The Covent Garden shop is the brand’s first stand-alone European store, and precedes the opening of two new stores in Seattle (Sept 3) and Vancouver (1 October). Arc’teryx also has a store in Montreal and shop-in-shop partnerships with Globetrotter, Cologne and Transa in Zurich.
Neil Bradley, Regional Commercial Director EMEA at Arc’teryx commented: “We’re thrilled to continue the rollout of Arc’teryx within the UK. There’s a growing, loyal following for the brand and this partner-store is a new way for us to make more Arc’teryx products available to our consumers whilst also allowing us to give more of a flavour of what the brand stands for. To do this together with one of our retail partners is also very satisfying; we are really dedicated to working together with our customers to build our joint business.”
The shop will open in time for the Autumn/Winter season, showcasing the brand’s latest innovations including its award-winning down technology and the new Gore-Tex Pro which is 22% more breathable, more windproof, waterproof and rugged than the previous product generation.